Less IS more

Less IS more

Does the thought of editing out parts of your marketing copy fill you with anxiety? Do you feel like everything around your offer is equally important and needs to be said? These are challenges that are shared by many of my clients – and I completely understand why:...
What do your clients want to know?

What do your clients want to know?

When you’re engaging with your target audience, are you telling them what THEY want to know? No matter how, when or where you’re reaching out to your prospective clients – in a meeting, an online post or a presentation – this is THE question you want to ask yourself!...
3 keys for selling your services!

3 keys for selling your services!

Selling services means selling the intangible – a challenge in itself, since there’s no physical product to bring to the sales meeting. There’s nothing that your prospect can see, touch or easily compare with the competition – instead, the experience of your service...